Our brain is divided into two halves: the left and right. The left hemisphere processes language, words, logic, numbers and sequences, whereas the right hemisphere is dealing with creativity, music, symbols, colour, pictures, awareness and dimension. The right hemisphere deals more with visual activities and plays an important role in putting things together, while the left hemisphere tends to be more analytical, in processing information collected by the right.

Example: When a person sees a car, the right hemisphere will take in the visual information, puts it together, and says "I recognize that--that's a car". The left hemisphere takes the information from the right hemisphere and says, "Oh yes, I know whose car that is--it's Uncle Buck’s car."

The Internet is an excellent example of how the mind works by way of association. As a person "surfs the net" from "link" to "link", he/she may find many different facets of information, all linked by threads of association.

Our brain does not think in a straight line or in linear form. It functions by association, creating linkages and connections. It thinks in a radiant manner and our brain’s ability to associate is infinite!

Our brain likes to use its visual, colourful and pictorial dimension, i.e., the right hemisphere.

A simple experiment would be when you are asked to think of your home. What is the immediate pop up in your brain? Is it the word ‘home’? Or is it a mental image of your home?